About me & my journey
Skills & proficiencies
Examples & references
Connect & Schedule Time to meet
About Me
With over three and a half decades of experience in the hospitality, sales, management, and marketing industries, I have discovered my greatest fulfillment in fostering the development and training of successful teams. I derive immense excitement and contentment from witnessing the growth and advancement of my team members, particularly when they are promoted to higher positions.As a problem solver, I possess the ability to swiftly identify and discern patterns that enable me to proactively adjust my strategies and stay ahead of the curve. My focus extends beyond individual success or even localized achievements, although I do possess a competitive drive to excel and strive for the first to achieve certain milestones. However, I recognize that true fulfillment comes not only from personal accomplishments but also from the success of the portfolio or company as a whole.
Reinventing the wheel or NOT.
Examples of Prior Succes - Below
While I am a strong believer in outside-the-box thinking and pride myself on my creativity and thought-provoking approaches, I have also successfully achieved goals without reinventing the wheel. This pragmatic approach has led to significant savings and greater ROI than anticipated, as I leverage existing processes and resources to drive efficiency and deliver exceptional results.
The Tiny gym
During a recent site inspection, I was assigned the task of finding a more effective way to utilize the gym, as the space felt quite cramped. Ultimately, I concluded that it wasn't time to abandon the gym just yet; the issue stemmed from dull colors and a lack of energy, combined with poor equipment placement. So with a some in house elbow grease and about 1200 dollars on Amazon I was able to create a dead space into a tour stop feature complete with Yogo section. With in 30 Days Renewals increases 10% Rents increased 5% and Closing ratios increased by 15%
The HOT Mess
I was brought in during a transition to oversee a property that had suddenly lost its manager, while my own property was not yet open. Upon entering the disorganized clubhouse, I discovered plans to discard all existing furniture for expensive replacements. I proposed to repurpose the high-quality desks and bookcases, achieving the desired outcome at a fraction of the cost.I repositioned and decluttered the space, transformed an unused leasing office into a closing room, and converted a Wi-Fi room into a café lounge while ensuring residents still had computer access. Instead of overhauling the media room, I surveyed residents and created a multifunctional space, allowing us to rent it out for private parties and meetings.
In addition to saving the owner $20,000 and reinvesting $10,000 into the pool area, I targeted the city centre and memorial mall area, increasing rents by nearly 8% year-over-year and introducing new revenue sources like valet trash services, all while maintaining a 95% occupancy rate. I also updated the website's logo and color scheme, optimizing it for better performance, which generated most leads, reduced AdWords costs, and eliminated other advertising services.
The DIY
Sometimes you have to get a little dirty and a bit creative.
I was sent to a property on the market to identify improvements needed to enhance its appeal and increase its numbers for a successful sale. While significant effort had gone into unit enhancements and the clubhouse, the grounds were neglected. I secured funding for irrigation repairs but needed additional resources for the frontage. With a generous vendor donation, I acquired flowers for $800, enhancing mismatched pots and repurposing an old fountain area into a beautiful flower bed at the entrance.
The Impact
When I arrived in late July, the property was 88% occupied with a 10% delinquency rate. Through hands-on adjustments, staff retraining, and a deep dive into marketing, I implemented ResPage and transitioned from LeaseLabs to manage SEO. By December, when the property sold, we achieved 98% occupancy, 96% pre-leased units, and maintained a 0% delinquency rate for three consecutive months.
